content that converts

Career Highlights:

  • Directed and implemented a content marketing strategy driving a 330% YoY increase in web traffic and five months of record-breaking revenue.

  • Developed and published e-books, white papers, SEO-optimized website copy, blogs, ads, landing pages, tutorials, social, campaigns, and emails in segments including SaaS, B2B2C, AI, consulting, CPG, and e-commerce.

  • Produced dozens of webinars, podcasts, videocasts, and virtual conferences featuring international subject matter experts for a global audience.

I created a content roadmap for Nota AI (tool for journalists and media publishers) and wrote press releases, product features, blogs, social posts, and web copy.

Click the images for web screenshots.

Links:

Press Release: Nota and Mather Economics Unveil PROOF– a Revolutionary AI Tool for Publishers

Blog: Adapting to AI: Regulatory Frameworks for Responsible Media

Blog: The Effects of AI on Journalism and Democracy

ai content lead

At Global Go Cloud, I authored dozens of targeted blogs including business guides and customer profiles.

  • 330% increase in organic web traffic compared to the previous year.

  • Conducted in-depth research on legislative, business, and market analysis topics, simplifying complex subjects for easy understanding.

seo blogs

I authored five e-books at IndicaOnline Point-of-Sale SaaS.

PotNetwork ($:POTN) called the Delivery Guide I authored “the most detailed account ever produced on the subject”.

Click the image to read the e-book.

e-books & white papers

I oversaw a website rebrand, creating SEO website copy and content, leading to a 40% increase in organic search traffic.

Click the images for web screenshots.

website copy

I collaborated with cross-functional teams to plan and produce dozens of podcasts, videocasts, and webinars for a global audience on multiple platforms, establishing the brand as thought leaders in the industry.

Key Guests:

Dr. Dedi Meiri, Head of Research, Technion Israel Institute of Technology

Chris Tholkes, Director of OMC, Minnesota Department of Health

Motlatjo Makaepea, Chief Director of Agroprocessing and Economic Services at the Gauteng Province in South Africa

Alex Rabinovitch, CEO of InterCure

webinars, podcasts, & events

content calendars

For iKrusher (Vape Manufacturing and E-Commerce), I created all content across all channels and platforms.

This is a three month content calendar I created for Instagram.

Results: 300% increase in social media leads compared to previous 6 months.

I wrote the video script for this new product release featuring RFID technology.

video script writing

I created this print and digital advertisement for campaigns across multiple channels.

AD campaigns

ooh & print campaigns

I executed and wrote materials for print campaigns, mailers, and brochures. Pictured is a billboard from a campaign in Oklahoma.

let’s chat about your goals

Email me today: parisimichaelj@gmail.com