campaigns that convert

With nearly a decade of marketing experience creating campaigns that drive revenue, I am the authoritative voice our customers understand and trust.

Career Highlights:

  • Directed and executed a global content marketing strategy driving a 330% YoY increase in web traffic and eight months of record-breaking revenue. (Compliance Cloud SaaS)

  • Produced dozens of webinars, podcasts, videocasts, and virtual conferences featuring international subject matter experts for a global audience. (Compliance Cloud SaaS)

  • Developed and published e-books, white papers, SEO-optimized website copy, ads, landing pages, and email campaigns generating over 500 qualified leads within three months. (Point of Sale SaaS)

I created a content roadmap for Nota AI (tool for journalists and media publishers) and wrote press releases, product features, blogs, social posts, and web copy.

Click the images for web screenshots.

Links:

Press Release: Nota and Mather Economics Unveil PROOF– a Revolutionary AI Tool for Publishers

Blog: Adapting to AI: Regulatory Frameworks for Responsible Media

Blog: The Effects of AI on Journalism and Democracy

2024: ai content lead

I edited existing web copy and crafted fresh SEO website copy and content, leading to a 40% increase in organic search traffic.

I applied copy editing expertise to Zendesk articles and in-app UX microcopy and instructions, simplifying complex technical language and ensuring clarity, resulting in a 15% decrease in user queries.

I acted as “Editor in Chief” and directed and managed a team of one junior copywriter, two graphic designers, and two freelancers to execute marketing initiatives, demonstrating leadership skills in a compliance-driven industry.

Click the images for web screenshots.

website copy and instructional material

I authored five e-books at IndicaOnline Point-of-Sale SaaS for the purpose of thought leadership, lead acquisition, demand gen, and product adoption (revenue) via a gated download on a landing page.

PotNetwork ($:POTN) called the Delivery Guide I authored “the most detailed account ever produced on the subject”.

Click the image to read the e-book.

e-books & white papers

At Global Go Cloud, I authored dozens of state-specific blogs written to consistently rank on Google in the top 3 utilizing SEO best practices, resulting in a steady stream of daily leads.

  • 330% increase in organic web traffic compared to the previous year.

  • Conducted in-depth research on legislative, business, and market analysis topics, simplifying complex subjects for easy understanding.

  • Gained recognition for my blogs and market updates, often being featured in other publications and generating authoritative backlinks.

seo blogs

I collaborated with cross-functional teams to plan and produce dozens of podcasts, videocasts, and webinars for a global audience on multiple platforms, resulting in the acquisition of over 10,000 high-quality contacts tracked through CRM and establishing the brand as thought leaders in the industry.

Key Guests:

Chris Tholkes, Director of OMC, Minnesota Department of Health

Motlatjo Makaepea, Chief Director of Agroprocessing and Economic Services at the Gauteng Province in South Africa

Dr. Dedi Meiri, Head of Research, Technion Israel Institute of Technology

Alex Rabinovitch, CEO of InterCure

webinars, podcasts, & events

I created this print advertisement and repurposed it for digital campaigns across multiple channels.

  • Campaign results: increased SQLs by 60% compared to monthly average.

paid display ad campaigns

I wrote the video script for this new product release featuring RFID technology.

video script writing

social media

For iKrusher (Vape Manufacturing and E-Commerce), I created all content across all channels and platforms; created and ran all social strategies; oversaw Influencer program; ran contests and giveaways; built community through engaging posts and daily story uploads; provided copy for brochures, trade show banners, and website; authored press releases.

This is a three month content layout grid I did for Instagram.

Results: 300% increase in social media leads compared to previous 6 months.

ooh & print campaigns

I executed and wrote materials for print campaigns, mailers, and brochures. Pictured is a billboard from a campaign in Oklahoma.

let’s chat about your goals

Email me today by clicking the email link below

parisimichaelj@gmail.com